Becoming fully aware of the function of historical heritage through an intelligent and novel adaptation of timeless spaces... a goal fully achieved! Panchic lands in Milan and opens the doors of its new showroom at the prestigious venue of Palazzo Serbelloni.
Panchic marks another milestone in the direction of an unconventional brand with a clear vision of the future with the opening of a showroom space in Milan. The chosen location is Palazzo Serbelloni, one of the first patrician palaces to be built along Corso Venezia, which at the turn of the 18th and 19th centuries radically changed its appearance from a suburban street, surrounded by nature, to an elegant carriage course. Today, the Palazzo is the venue of choice for major cultural initiatives and the setting for the city's most memorable events.
In full respect of the architecture of the space, the Panchic exhibition set-up is essential, the colours of the subtle supporting elements and the shoes, the absolute protagonists of the aesthetic dialogue between past, present and future, speak for themselves. A space that has already been talked about and that will be able to interpret the evolution of the collections season after season. They have already talked about it: MF Fashion, Hub Style, Pambianco, Fashion Network, La voce dei brand and Chi è Chi
