CUOA + IBS @ PANCHIC

Culture in Action, or Culture Open to Action, is the payoff summed up in an acronym that gives the name to one of the longest-established and best-known business schools in Italy. Not only a focus on higher education but also an international vocation distinguishes the CUOA. This is expressed in the July programme, a Summer School made possible thanks to the collaboration with IBS - International Business School of São Paulo. The programme consists of four different courses, lasting just over two weeks, which can welcome up to 140 students. Not only face-to-face lectures but also visits to successful Italian companies enrich the programme, to give students the opportunity to really experience workplace dynamics and learn about successful business strategies.

Panchic has been selected, together with other companies of excellence in the area, to host the Summer School students, giving them the unique opportunity to come into contact with the playful and avant-garde world of Made In Italy footwear.

Two days, 13th and 14th July, were dedicated to welcoming and guiding two small teams of international students, mostly from South American countries, to discover the Panchic world.

First, a visit to the production department. Guided by Francesco Marini, Supply Chain Manager, the students were able to visit the production spaces and get an overview of the value chain, the short supply chain and the authentic Made in Italy. The second part of the day was dedicated to brand marketing strategies, thanks to the tutoring of Sara Simione, Marketing Manager of Panchic. The company profile as a starting point laid the foundations for addressing the recent company rebranding and the consequent creation of a marketing and communication strategy to support the new corporate vision, but also to make the company objectives and commercial strategies visible and incisive. Finally, a mention to the brand's omnichannel vocation, which is realised thanks to research and continuous innovation, as well as the constant dialogue between all company departments, fostered by a spirit of openness and human confrontation that characterises the entire Panchic team.

The young students were more than enthusiastic about the experience: full of questions and curiosity about the product and marketing strategies, they also wanted to share their points of view, or at least an initial feedback, regarding the Panchic brand. Of all the comments, the most important one worth mentioning is the extension of interest in the brand to a younger target group, under 30 years of age. An excellent insight for Panchic!

"We believe in training as the primary engine of curiosity and the birth of ideas that can grow the managers of tomorrow," commented Leonardo Dal Bello, at the end of the two days spent with the students.